Pure Country: Marketing Facts

Did you know...

The majority of Tony Awards viewers declare themselves to be Country music fans

On any given week New York City is the No. 1 or 2 market for Country music sales

In a recent survey, 66% of respondents stated that they are interested in seeing Pure Country on Broadway

Country Radio reaches more adults than any other format (by a factor of two over Rock) with Sirius XM Satellite Radio offering 7 Channels dedicated to Country and over 20% of Adults listening to Country music radio via the Internet

Country music’s national/global appeal is clearly reflected by an estimated 34.6 million viewers tuning in to the 42nd Annual CMA Awards show boosting ABC to No.1. Since tourists account for 65% of Broadway ticket sales, the potential is great

According to the Country Music Association, Country fans closely match the Broadway ticket buying demographic, and are are more likely to participate in leisure activities like country or rock concerts, as well as classical, opera and other music performance events

'Country Weekly' declared about the film on which the new musical is based, "after 15 years...Pure Country is still a hit!"

The soundtrack for the film sat on the charts for 224 weeks – with ‘Heartland’ and ‘I Cross My Heart’ (which will be featured in the original score of the new musical) each riding the charts for 20 weeks and hitting #1